Klant
OFUR
Branche
Kledingmerk
Datum
Augustus 2026
Oplevering
Social Reels
Unspoken | Fall/Winter-collectie 2026
Voor de lancering van de nieuwe Fall/Winter-collectie van OFUR maakte ik zes social reels, van concept tot montage.
De collectie heet Unspoken: onuitgesproken, stilzwijgend, verzwegen. Die gedachte werd het uitgangspunt van de campagne. In plaats van veel woorden kozen we voor stilte, zodat de kleding en de modellen het werk doen.
Door heel Groningen vingen we korte, herkenbare en esthetische beelden, aangevuld met pakkende muziek en sound design. Elke reel zet een ander kledingstuk uit de collectie in de spotlight. Drie van de reels zijn rustiger en verhalender van opzet. De andere drie zijn sneller en korter, en draaien vooral om ritme, muziek en gevoel.
The Spotlight
Where creativity meets clarity, and vision meets action.
We believe in doing things differently—with intention, with passion, and with people at the center of it all. Every detail here reflects that mindset.
The Wind
Where creativity meets clarity, and vision meets action.
We believe in doing things differently—with intention, with passion, and with people at the center of it all. Every detail here reflects that mindset.
The Elevator
Where creativity meets clarity, and vision meets action.
We believe in doing things differently—with intention, with passion, and with people at the center of it all. Every detail here reflects that mindset.
Rooftop
Where creativity meets clarity, and vision meets action.
We believe in doing things differently—with intention, with passion, and with people at the center of it all. Every detail here reflects that mindset.
Le Souk
Where creativity meets clarity, and vision meets action.
We believe in doing things differently—with intention, with passion, and with people at the center of it all. Every detail here reflects that mindset.
Akerk
Where creativity meets clarity, and vision meets action.
We believe in doing things differently—with intention, with passion, and with people at the center of it all. Every detail here reflects that mindset.